Winfield Venture
Logo Design+ Role: Graphic Designer | Freelance
+ Date: September 2025
+ Tools: Photoshop, Illustrator, Figma, and Pexels StockBest Designs on DesignRush in 2026 Nominee.
Background
Winfield Venture asked me to design a new logo. As a startup with a limited budget, they needed a wordmark for business preparations. We created a simple but polished wordmark that gives them instant credibility in the tech industry.
Research & Direction
During the research, I found that most tech venture capital logos feature abstract shapes or stripes. This type of icon is typically less intuitive, making it harder for customers to distinguish Winfield Venture from its competitors.
I decided to create a type-only wordmark to keep the messaging straightforward. This also allows their visual identity enough flexibility to scale as the business evolves.
Design & Rationale
I designed a logo system that is easy to understand and can be used on documents and assets by all teams.
TypographyI selected Archivo, a safe and open-source font, because it looks technical and polished. With nine weights, italics, and support for many languages, it’s a strong and flexible choice for a consistent brand identity across different channels.
Logo SystemFor the primary wordmark, we made Winfield stand out by using a heavier font weight. This creates a clear focus on the brand name. The contrast between the two lines adds depth and authority, giving the logo an impactful and balanced look.
Outcome
I worked closely with their CEO during the research and design stages.
Awards: DesignRush Award Nominee, Best Logo Designs, DESIGNRUSH, 2026
