About

Charlotte Lam is a Toronto-based Brand & Graphic Designer who builds brands from the ground up through thoughtful brand strategy, art direction, and visual identity systems. With experience collaborating with Adobe and clients spanning fashion, education, and entertainment, Charlotte approaches each project with both conceptual depth and refined execution.

Deeply inspired by beauty, fashion, pop culture, and music, her work merges clarity with cultural nuance, translating ideas into impactful brand worlds that emotionally resonate with their target audiences.

Project Inquiries →

Outside of Work,

I’m a/an…

Amateur meme distributor (Cardi B is holding “Good Morning” in Mandarin.)

Pop Culture, Fashion, Art and Design exhibition and content enthusiast

Beauty Influencer with a dedicated audience of 5-10 close relatives (@muted_guava on YouTube, TikTok and Instagram)

Experience

Resume

Graphic Designer /2025

*Maxperr Energy

*University of Toronto Scarborough, Tri-Campus Co-op Partnership Office

Student Graphic Designer /2022 - 2023

*Case Studies Available Upon Request

Awards

The prize for my Faculty Awards for Excellence in Design 2 was a pineapple, and it tasted extra sweet.

Umbra/ Faculty Award for Excellence in Design 3

2023

Faculty Award for Excellence in Design 2

2022

Video Fever 2022 by Trinity Square Video X Vtape

Faculty Award for Excellence in Design 1

2021

Instagram

⚪️ [003] Art Direction for Gentle Monster’s “Everyday” Eyewear Collection — Part 3 What if @gentlemonster launched an “Everyday” eyewear collection with the target audience of the middle-class professionals, the 9
⚪️ [003] Art Direction for Gentle Monster’s “Everyday” Eyewear Collection — Part 2 What if @gentlemonster launched an “Everyday” eyewear collection with the target audience of the middle-class professionals, the 9
⚪️ [003] Art Direction for Gentle Monster’s “Everyday” Eyewear Collection — Part 1 What if @gentlemonster launched an “Everyday” eyewear collection with the target audience of the middle-class professionals, the 9
⚪️ Style Hop [002–3] Visual Identity for an underground music and DJ-ing event. Spotlight — Swag and Packaging > SEE PREVIOUS POST FOR FULL PROJECT DESCRIPTION < #graphicdesign #visualidentitydesign #branddesigns #brandidentit
⚪️ Style Hop [002-2] Visual Identity for an underground music and DJ-ing event. Spotlight — Social Media and Marketing Assets Design > SEE LAST POST FOR FULL PROJECT DESCRIPTION < #graphicdesign #visualidentitydesign #branddesigns #
⚪️ Style Hop [002] Visual Identity for an underground music and DJ-ing event. 📌 Art Direction The key visual serves as the emotional core of the project—capturing the spiritually transcendent energy I once tapped into while working to tech a