About

Charlotte Lam is a Toronto-based Brand & Graphic Designer who builds brands from the ground up with thoughtful visual identity systems and art direction. With experience collaborating with Adobe and clients spanning fashion, education, and entertainment, Charlotte approaches each project with both conceptual insight and refined execution.

Inspired by beauty, fashion, pop culture, and music, Charlotte’s work combines clear messaging with cultural nuance, converting ideas into brand experiences that connect emotionally with core audiences.

→ Project Inquiries

Outside of Work,

I’m a/an…

Amateur meme distributor (Cardi B is holding “Good Morning” in Mandarin.)

Pop Culture, Fashion, Art and Design exhibition and content enthusiast

Beauty Influencer with a dedicated audience of 5-10 close relatives (@muted_guava on YouTube, TikTok and Instagram)

Experience

Resume

Graphic Designer 2025

*Maxperr Energy

Student Graphic Designer 2022 - 2023

*University of Toronto Scarborough, Tri-Campus Co-op Partnership Office

*Case Studies Available Upon Request

Awards

The prize for my Faculty Awards for Excellence in Design 2 was a pineapple, and it tasted extra sweet.

Umbra/ Faculty Award for Excellence in Design 3

2023

University of Toronto Shelley Peterson Student Art Exhibition Award

Faculty Award for Excellence in Design 2

2022

Video Fever 2022 by Trinity Square Video X Vtape

Faculty Award for Excellence in Design 1

2021

Instagram

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See more of my work on Instagram (@charlottelam_net)!

Finale | Brand Logo & Pattern Design [3/3] Finale is a Canadian apparel brand that aspires to bring coziness to athletic and outdoor clothing for all ages and genders. The brand’s visual identity complements their mission in promoting sust
Finale | Brand Logo & Pattern Design [2/3] Finale is a Canadian apparel brand that aspires to bring coziness to athletic and outdoor clothing for all ages and genders. The brand’s visual identity complements their mission in promoting sust
Finale | Brand Logo & Pattern Design [1/3] Reviving some old client work this week! Finale is a Canadian apparel brand that aspires to bring coziness to athletic and outdoor clothing for all ages and genders. The brand’s visual identity c
📌 Hi Friends, Recruiters, and Clients👋🏻 I’m officially open to new work opportunities! This means • I’m actively looking for a full-time Junior Graphic or Brand Designer role (agency) in Toronto OR Remote, in Canada/USA • In
[005] - Personal Identity Rebrand (1/3) Every piece of this visual identity depicts aspects of “me”: my goals, personal traits, and the meaning of my name. Although I call it a rebrand, this is more like my first official personal ident
[004] - mine, Cosmetic brand identity design reboot (3/3) Brand application is where we present to our clients how their brand visual language would look in the real world. The kinds of samples we include in the presentation depend on the business ty
[004] - mine, Cosmetic brand identity design reboot (2/3) Our brand design process always starts with a brand audit. It’s a stage where the client briefs us on their industry’s challenges, their unique solutions, brand mission, values, a
[004] mine, Cosmetic brand identity design reboot🖍️ (1/3) We noticed that mainstream cosmetic brands we find in retail stores are distancing themselves from makeup beginners because: • Their brand images give off an impression that they are