About

Charlotte Lam is a Toronto-based Brand & Graphic Designer who builds brands from the ground up with thoughtful visual identity systems and art direction.

With experience collaborating with Adobe and clients spanning e-commerce, tech, education, entertainment and real estate, Charlotte approaches each project with both conceptual insight and practical strategies.

Inspired by pop culture & music, fashion and beauty, turning ideas into vibrant brand stories that resonates with their target audiences.

→ Project Inquiries‍    •    Resume

Outside of Work,

I’m a/an…

Amateur meme distributor (Cardi B is holding “Good Morning” in Mandarin.)

Pop Culture, Fashion, Art and Design exhibition and content enthusiast

Beauty Influencer with a dedicated audience of 5-10 close relatives (@muted_guava on YouTube, TikTok and Instagram)

Experience

Resume

  • MULTIMEDIA DESIGNER (Freelance) | 2026 - Present

  • Freelance | 2025 - Present

  • GRAPHIC DESIGNER (Part-Time, Contact) | 2025

  • STUDENT GRAPHIC DESIGNER (Internship) | 2022 - 2023

Awards

The prize for my Faculty Awards for Excellence in Design 2 was a pineapple, and it tasted extra sweet.

  • 2023 | Sheridan College

  • 2023 | University of Toronto

  • 2022 | Sheridan College

  • 2022 | Trinity Square Video

  • 2021 | Sheridan College

Instagram

→ Follow me

See more of my work on Instagram (@charlottelam_net)!

BORNTOSTANDOUT - Art Direction and Print Design [2/2] Some brand stories are just born to stand out. In 2025, I reimagined the RAW SEDUCTION fragrance collection campaign for the South Korean brand @borntostandout.official . I created photographs, p
BORNTOSTANDOUT - Art Direction and Print Design [1/2] Some brand stories are just born to stand out. In 2025, I reimagined the RAW SEDUCTION fragrance collection campaign for the South Korean brand @borntostandout.official . I created photographs,
Theatre & Drama Studies 2023-2024 Season - Campaign Visual Identity + Assets Design ↩️Throwback to the summer of 2023 The University of Toronto Mississauga, Theatre and Drama Studies (TDS) program approached me to create a campaign identity fo
Finale | Brand Logo & Pattern Design [3/3] Finale is a Canadian apparel brand that aspires to bring coziness to athletic and outdoor clothing for all ages and genders. The brand’s visual identity complements their mission in promoting sust
Finale | Brand Logo & Pattern Design [2/3] Finale is a Canadian apparel brand that aspires to bring coziness to athletic and outdoor clothing for all ages and genders. The brand’s visual identity complements their mission in promoting sust
Finale | Brand Logo & Pattern Design [1/3] Reviving some old client work this week! Finale is a Canadian apparel brand that aspires to bring coziness to athletic and outdoor clothing for all ages and genders. The brand’s visual identity c
📌 Hi Friends, Recruiters, and Clients👋🏻 I’m officially open to new work opportunities! This means • I’m actively looking for a full-time Junior Graphic or Brand Designer role (agency) in Toronto OR Remote, in Canada/USA • In
[005] - Personal Identity Rebrand (1/3) Every piece of this visual identity depicts aspects of “me”: my goals, personal traits, and the meaning of my name. Although I call it a rebrand, this is more like my first official personal ident