Finale
/2023(Logo Design)(Pattern Design)Graphic Designer
Role
Photoshop, Illustrator, After Effects
Software
Finale is a Canadian apparel brand that aspires to bring coziness to athletic and outdoor clothing for all ages and genders. The brand’s visual identity complements its promise of using ethically sourced materials to promote the significance of sustainability in the fashion industry.
The submark is a combination of the cursive lower-case letter 'f' and the Segno symbol, an indication of repeated segments in musical notation commonly found in symphony finales, comprising one continuous line to symbolize the brand's determination, prioritizing sustainability as the brand's strategy.
The monogram of Finale is an extension of the brand's submark. The diamonds separating each chain of the submark represent the two dots on the sides of the Segno symbol.
