Sidecar
/2025(Brand Identity)(Art Direction)Graphic Designer and Art Director
Role
Pexels stock
Photography
Figma, Photoshop, Illustrator
Software
AI Tools: Adobe Firefly, Gemini Nano Banana
Sidecar is a spec bar & lounge brand identity inspired by the 1930s cocktail culture in Europe. The brand's mission is to foster face-to-face interaction between people, reviving the dynamic at lounges and bars, where new connections are formed and cherished relationships are nurtured.
The pendant light is a key brand graphic; it resembles the silhouette of a cocktail turned upside-down. The patterns inspired by the symmetrical floor tiles of the 1930s and the emphasis on craftsmanship of the Art Deco movement symbolize the back-to-basics lifestyle at Sidecar.
The brand's art direction is characterised by photography of groups of friends cheering and drinks or food served in a dark bar/lounge environment, lit by soft warm lighting and a flash for high contrast.
