RAW SEDUCTION Collection Marketing Collateral
/2025(Print Design)(Art Direction)Graphic Designer, Art Director and Photographer
Role
Photoshop, InDesign
Software
A submission for the Korean Fragrance brand Borntostandout's Call for Artists in February 2025.
This two-part project, created based on their "RAW SEDUCTION" collection, consists of a three-poster set and a pop-up scent description card that doubles as a vase for the "RAW SEDUCTION: A Secret Between Us" gift set.
The poster series's art direction is centred around bold scanned images of body parts, aligning with the brand's identity and fragrance collection's theme of exploring sexuality and challenging the taboo around the discussion of sex in South Korean culture.
The scent description card is in the icon shape of the brand’s fragrance bottle. It allows the card to be reused as a small vase.
