RAW SEDUCTION Collectaion Marketing Collateral
Print Design / Art Direction2025
Graphic Designer, Art Director and Photographer
Role
Photoshop, InDesign
Software
This two-part project, created based on the Korean Fragrance brand BORNTOSTANDOUT's "RAW SEDUCTION" collection, consists of a three-poster set and a pop-up scent description card that doubles as a vase for the "RAW SEDUCTION: A Secret Between Us" gift set.
This is an entry into their Call for Artists in February 2025.
Approach
The poster series's art direction is centred around bold scanned images of body parts, aligning with the brand's identity and fragrance collection's theme of exploring sexuality and challenging the taboo around the discussion of sex in South Korean culture. The scent description card is in the icon shape of the brand’s fragrance bottle. It allows the card to be reused as a small vase.
