Inner Spielberg
Art Direction / 3D Rendering / Motion Design2025
3D Designer, Art and Music Director
Role
Cinema 4D and Premiere Pro
Software
Asset Modelling
School of Motion
A series of spec Apple Watch advertisements as an experiment with composition, camera movements, and how textures interact with different lighting. My iteration of an Apple Watch places a heavy emphasis on the product's uniqueness, material durability, and its chic design. This is an assignment from the School of Motion Cinema 4D Basecamp Course.
The Ad
Storyboard
Before I drew the storyboard, I researched the art direction of Apple product ads on the market to study their ways of storytelling through the use of various camera angles and movements, and how they utilize different lighting setups to shape atmosphere.
Product Shot Renders
