Dorothy’s
(Brand Identity)(Art Direction)/2025Graphic Designer and Art Director
Role
Pexels stock
Photography
Figma, Photoshop, Illustrator
Software
Dorothy's is a spec brand identity for a bake house with an imaginary fairy tale background story. It features a small bakery run by Dorothy, the squirrel aunt, who bakes for animals living in the neighbourhood of the Forest of Mysteries. The brand aims to evoke memories of enjoying food prepared by a loving aunt or family member who was part of our lives growing up.
Color palette and illustration style inspired by fairy tales that tell stories of animals living in the forest, nature, plants, and wooden houses.
We overlapped graphics and utilised various color combinations to mimic a stamp-on effect, representing the handcrafted nature of Dorothy’s
The art direction of Dorothy's is marked by naturally lit photographs of bread placed on a table as a part of a meal, bakers and workers carrying freshly baked bread pastries, and people of all ages enjoying the pastries. Movements and poses of subjects are raw and genuine.
